For most people, buying or renting a new home is not something to be taken lightly.
That’s why finding a trustworthy and reliable realtor is such an important first step.
When Brandon Stewart made the leap from architecture to real estate, he knew he’d have to market himself and his brand just as much as the properties he was trying to sell.
“For realtors, it’s important to stay in touch with people and to remind them on a regular basis of what it is that you do. When the time comes that they actually need your services, you’ll hopefully be the first person they think of because of your consistent marketing,” Brandon says.
In 2009, Brandon decided to start using Email Marketing from Constant Contact to stay in touch with his real estate clients.
His real estate email marketing strategy started with creating a monthly newsletter, and began sending it to existing clients. He quickly found that by focusing on providing a helpful resource to current clients, he was able to reach an entirely new audience as well.
“I realized that if I put content in the newsletter that is really popular, people would share it. That’s been invaluable,” Brandon says. “They share it on Facebook or pass it along to their friends, and then their friends ask to subscribe. Every time I send out a newsletter, I’ll get new subscribers back.”
Using Constant Contact, Brandon is able to easily insert images and include links to articles he thinks his audience will be interested in.
He is able to upload his own images and save time by sharing helpful information from other reliable resources.
“Much of my content comes from blogs or other sources, and I of course give total credit to the original source,” Brandon explains. “It saves me a lot of time because I don’t need to create new content on a monthly basis when there are already so many insightful and diverse blogs creating compelling content every day.”
In a competitive market, Brandon’s newsletters set him apart and allow him to show off his industry expertise.
After sending his Mid-Century Modern Newsletter for almost five years, Brandon has become known as a trustworthy expert in his field.
“The emails are an important reinforcement of brand,” Brandon explains. “I get calls from people I’ve never met all the time. They get the newsletter, or a friend of theirs gets the newsletter, and they know I’m the person to call. It really helps establish credibility upfront.”
To promote the visibility of his newsletters, Brandon takes advantage of Constant Contact’s SimpleShare feature to easily share each email on his Facebook Page.
Recently, Brandon has also started using Facebook Ads to get his newsletters in front of an even wider audience.
By promoting his newsletters, rather than his Facebook page, he is able to gain valuable email subscribers. “It’s great to get new Likes on my Facebook page, but I’ve found they’re not as important as email subscribers because they don’t ensure you’ll reach the people who like your page.” Brandon says.
While Facebook uses an algorithm to limit the number of people who see your posts, email gives you more control over who you’re reaching. When a new contact opts in to your mailing list, you can reach them in a place they likely visit every day — the inbox.
By consistently sharing engaging newsletters, Brandon has built a growing, loyal community.
What started as a list of about 300 people has grown to over 2,700 subscribers. And with open rates reaching double the industry average, it’s clear Brandon is offering his subscribers something of value, while also allowing them to get to know, like, and trust him.
“Through my newsletters I’m able to bring something completely different to the real estate market,” he explains. “Most realtors only focus on sales numbers and how prices have decreased on increased throughout the year. I’m able to bring content with significance beyond just the numbers.”
Constant Contact has the tools you need to make your business stand out, attract new customers, and develop long-lasting customer relationships.
Syndicated from the Constant Contact Blog ➞ How to Turn Your Email Newsletters into Prime Real Estate
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